Digital Marketing using AI - A practical guide to using artificial intelligence for smarter campaign

Autor: Prof. Shakti Kundu

Editorial: BPB Publications

Año: 16/10/2026

ISBN: 9788167080721

Encuadernación: Tapa blanda

Páginas: 382 pp.

Idioma: eng

EAN: 9788167080721

Artificial intelligence is transforming digital marketing through faster analysis, smarter automation, personalized experiences, and more accurate decisions. As businesses become digital-first, marketers must understand how AI, data, and emerging technologies improve reach, engagement, conversion, and customer value.
This book presents digital marketing and its AI-driven evolution. It covers marketing foundations, SEO, email and display advertising, social media, mobile marketing, web analytics, predictive analytics, machine learning-based personalization, chatbots, workflow automation, AI-assisted content creation, customer journey optimization, ethical data practices, attribution, real-time campaign optimization, and programmatic advertising. It also explores privacy, governance, AR, VR, Web3, blockchain, conversational agents, and future-ready marketing skills.
By the end of this book, readers will be able to plan, execute, measure, and optimize intelligent marketing strategies across digital channels. They will gain practical skills in automation, analytics, personalization, campaign management, responsible AI, and data-driven decision-making, helping them perform effectively in marketing, business, analytics, and technology roles.
WHAT YOU WILL LEARN
? Use data and machine learning to predict customer behavior.
? Personalize campaigns across key digital channels using AI.
? Automate email, chat, content, ads, and brand workflows.
? Measure results with analytics, attribution, funnels, and KPIs.
? Configure mobile-first responsive design, web analytics, and heatmaps.
? Optimize ranking algorithms, Core Web Vitals, and technical SEO.
WHO THIS BOOK IS FOR
This book is intended for digital marketers, marketing managers, entrepreneurs, business professionals, content creators, SEO specialists, data analysts, students, and software developers seeking to apply artificial intelligence in marketing. It is also valuable for educators, consultants, and professionals aiming to strengthen their knowledge of AI-driven strategies, automation, analytics, and customer engagement.
El envío se realizará en 48/72hrs.